How My Approach to Makeup Changed Over Time

From Curiosity to Understanding the Craft

When I first started working as a makeup artist, everything came from curiosity. I was younger, open, and deeply interested in learning. That curiosity was my driving force. It pushed me to explore, to practice, and to gain experience in every possible way.

Even back then, I felt that makeup is not something you simply learn once and know forever. I understood, almost intuitively, that this industry has its own natural flow. That knowledge comes through experience. And over time, that proved to be true.

Because in this field, real knowledge doesn’t come only from a makeup course or even an online makeup course. Those give you the foundation. However, understanding comes through working with real people, real faces, and real situations.


Exploring Different Directions

At the beginning, I didn’t limit myself. I didn’t choose one direction and stay there. Instead, I allowed myself to explore. I worked in bridal makeup, stage makeup, theatre, and different types of events. I wanted to understand where I naturally belong. I wanted to see what feels right, not just what looks right. That process gave me something very valuable.

It showed me that I can adapt. That I can move through different styles and environments. And that flexibility helped me grow faster as a professional makeup artist.

At one point, I was very drawn to theatre. It fascinated me. However, I also realized that it requires a different level of commitment. It often means being part of a full-time structure. And that’s where I had to make a decision.


Choosing the Freelance Path

Very early on, I understood that I see myself as a freelancer. That choice shaped my entire career. Working as a freelance makeup artist brings freedom. It allows you to create your own schedule, choose your clients, and build your own rhythm. However, it also comes with uncertainty.

You don’t always know how much work you will have. You don’t know how each month will look.

On the other hand, working in a full-time structure offers stability. You know your schedule. You know your income. You follow a different kind of system. Both paths are valid. The key is to choose what feels aligned with you.

For me, freelance work brought diversity, movement, and constant growth. It allowed me to meet many different people and to build my experience in a very organic way.


How Growth Changes Your Clients

One of the most interesting things I noticed over time is how my work began to change as I changed. As I grew, as my confidence and experience developed, I started attracting different clients. Not because I was trying to change anything consciously. It simply happened. At the beginning, you work with a wide range of people. Different personalities, different needs, different expectations. And that is a very important part of the process.

Over time, however, your energy shifts. Your approach becomes more refined. Your communication becomes clearer. And naturally, you begin to attract clients who resonate with that level.

From everyday clients to women with very specific expectations, from private individuals to well-known personalities — the range becomes wider, but also more aligned. And the most important thing is this.

You start recognizing that every client brings value. Not in terms of status, but in terms of experience.


From Technique to Intuition

Another big shift in my approach happened when I moved away from strictly following technique. Of course, technique is essential. It is the base of everything. Without it, there is no structure. However, at a certain point, I stopped relying only on rules. I started working more intuitively.

I began to read the face differently. I paid more attention to energy, to expression, to the way a person carries themselves. I allowed the makeup to follow that. And that changed everything. Because makeup stopped being something I apply. It became something I create in the moment.


An Ongoing Process

What I’ve learned over the years is that this process never really ends. As long as you work, you evolve. You change, your work changes, your clients change. Everything moves together. And that is the beauty of this industry.

Whether you are just starting with a makeup course or already working as a professional makeup artist, there is always another level to reach.


Final Thought

Looking back, I can say that my approach to makeup didn’t change overnight. It evolved. Through curiosity, through experience, through people, and through constant learning. And if there is one thing I would say to anyone entering this industry, it is this:

Allow yourself to grow. Because your path as a makeup artist is not something you define once. It’s something you discover over time.

Marina Micanovic

Makeup New York

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